Apulian farmers: a look into the future
The name of our brand, “I Murgini”, has an evocative meaning. It marks the community who lives in the Alta Murgia National Park.
They work hard, like swarm, that always try to achieve excellence in every field of life. This comparison was already drawn by the writer Tommaso Fiore in ancient times.
Our brand has the aim to produce food, which raw materials are cultivated in our land by processing cereals and pulses in a biological way.
We made an ethical choice: to cultivate without the use of any chemical products. We are conscious that man’s health is the most important thing and we can preserve it by taking care of our land and its food.
We adopt a new working scheme for our company which contributes to develop sustainability in our society.
We trust that, acting in this way, everyone will become a promoter of sustainability and healthy lifestyle in order to create a better society.
It looks like excessive but it is not like that!
Everyday everybody chooses and develops the agricultural methods he wants to adopt. This choice defines the quality of the environment in which we live in now and we will live in the future.
How do you take this choice?
By buying food cultivated in your land, by reducing pollution and instances of wastefulness, by adopting a worthy behaviour in order to improve your lifestyle and social relations.
Our company would stress the rights of our land, of people who work there and of consumers, against the power of oil lobbies and finance.
We are the repositories of a land who gives them a unique food!
This biodiversity is our richness. With tenacity and patience we cultivate ancient grain varieties in order to produce and give consumers a genuine product. In this way our diet is really healthy and biological.